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Switchflops
The Idea
Switchflops® is a revolutionary new concept in designer footwear. Buy one pair of flops and switch out the Velcro® straps to fit any occasion! Simple as that! No more searching for the perfect shoe to match the perfect outfit. With the amazing variety of switchflops® strap designs, you can go from beach casual to a formal affair in a matter of seconds.
From the signature Lulu strap - the simple but elegant favorite of switchflops® founder Lindsay Phillips - to the surf inspired Meredith strap, switchflops® allows you to instantly switch looks. Now you can be on the go in style...any style to match any outfit or any mood by simply changing out the designer straps. I keep my personal Straps at the store (Accents) so that every day I have a perfect match to my outfits.
The Innovator
Lindsay Phillips - is the energetic inspiration and founding force behind switchflops®. Switchflops® evolved out of one of Lindsay's high school art projects. The ceramic sandals with straps adorned with various Florida fare attracted attention from all who saw them. Everyone wanted to know where to buy a pair, and was disappointed to learn that the shoes were not functional.
Lindsay began designing flip flops with different fun straps and came upon the idea of using Velcro® to allow different straps to be placed on the same sandal. She spent her college years perfecting her patented design concept of an interchangeable strap for flip flops, which is revolutionizing the fashion footwear industry. Lindsay honed her design, merchandising, and manufacturing skills working summers at Polo Ralph Lauren's leather goods division in New York City while starting her own business.
The business and design prodigy founded her company, Lulu Design, Inc., in 2004. Switchflops® made its retail debut in January, 2007 at the Surf Expo Trade show in Orlando, Florida where it was showcased as a new and innovative product.
(Excerpt from Switchflops site)
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